Viral Marketing Gone Bad
That's what Gary Lemke calls it in his CRM Advocate newsletter, but I prefer to see it as a great Internet stunt. More importantly, how did I not know about it? It's hysterical, and has apparently been going on for some time! Follow Gary's link to "three wolf moon t-shirt" on Amazon.
Thursday, May 28, 2009
OUR TAKE - Viral Marketing Gone Bad
Do you hear angels sing? Are you "swimming in a sea of babes?" Are you gifted with a keen sense of smell and hearing? Do unicorns jump in front of your car? If you answered "yes" to any of these questions, perhaps you were one of the hundreds of people to post a review for the amazing three wolf moon t-shirt marketed on Amazon.
At least 758 (and counting) customer reviews fully adorned with thousands more "that was helpful" reviews have flooded the tier one commerce web site. Of course, the reviews are not serious, let alone credible. It seems all this good fun may have been created by "a pack of Amazon.com reviewers who apparently are all in one big joke."
While it may be great entertainment value depending on your entertainment values, this is an excellent example of the risks you face when you let anyone do anything on your commerce sites. And who are these people? We may never know. Viral marketing gone bad. Rest well tonight considering what could happen to your site.
Gary Lemke, Publisher
Copyright (c) 2009 CRMAdvocate All Rights Reserved.
Thursday, May 28, 2009
OUR TAKE - Viral Marketing Gone Bad
Do you hear angels sing? Are you "swimming in a sea of babes?" Are you gifted with a keen sense of smell and hearing? Do unicorns jump in front of your car? If you answered "yes" to any of these questions, perhaps you were one of the hundreds of people to post a review for the amazing three wolf moon t-shirt marketed on Amazon.
At least 758 (and counting) customer reviews fully adorned with thousands more "that was helpful" reviews have flooded the tier one commerce web site. Of course, the reviews are not serious, let alone credible. It seems all this good fun may have been created by "a pack of Amazon.com reviewers who apparently are all in one big joke."
While it may be great entertainment value depending on your entertainment values, this is an excellent example of the risks you face when you let anyone do anything on your commerce sites. And who are these people? We may never know. Viral marketing gone bad. Rest well tonight considering what could happen to your site.
Gary Lemke, Publisher
Copyright (c) 2009 CRMAdvocate All Rights Reserved.
Posted by Jeffrey P. Morris at 5/28/2009 11:22 AM 
Categories: uncategorized
Tags: Internet marketing viral satire humor fun stunt t-shirt Amazon 'three wolf moon'
Categories: uncategorized
Tags: Internet marketing viral satire humor fun stunt t-shirt Amazon 'three wolf moon'
this story, or one very similar, about the three wolves shirt was in the boston globe or ny times earlier in the week. I can't remember in which paper I read the story. It's too funny! We need to leave smart assed reviews for products in amazon. You would be BRILLIANT at that!!
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So what you're saying is, I would be brilliant at writing smart-assed reviews for products on Amazon.
That's great. It's definitely the career I've been looking for. Thanks very much.
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Do you use fact-checkers so that the articles that you are commenting are indeed correct, especially if someone is being quoted?
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I am not going to tolerate these kinds of f$#&ing abusive questions. And I know where you live.
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